blog Long-tail keywords: What they are and how to find them. Long-tail keywords are search queries with at least four words. They are perfect for not-so-established websites to outrank the competition. Here’s how you find them.
blog It’s 2031, and everyone is Elvis. Marketers love to say that everything is dying. Facebook is dead, email is dying, even traditional marketing is said to be dead. Let me tell you why that's bs, with a little story about Elvis impersonators.
portfolio Besting Mount Google with new website copy. About that time I rewrote the website copy for Lignum, a high-end woodworking company in Miami. They wanted to be number one on Google and hired me to get there.
blog What is off-page SEO? (+ The best off-page SEO techniques for 2021.) Google has a type. To fit that type, your off-page SEO has to be on fleek. So, what is off-page SEO, and how can you improve yours to rank on Google’s first page?
blog What is on-page SEO? How to be relevant enough to seduce Google. Google has a type. To fit that type, your on-page SEO has to be on fleek. So, what is on-page SEO, and how can you improve yours to rank on Google’s first page?
blog What is technical SEO? Make Google fall in love with your website. Google has a type. To fit that type, your technical SEO has to be on fleek. So, what is technical SEO, and how can you improve yours to rank on Google’s first page?
blog Learn to write ads that make people click — My 3 guaranteed frameworks. Everything you need to know to write your own ad copy in 1011 words.
blog 5 persuasive reasons why every small business should hire a copywriter—and where to find one. A good copywriter is the one-person marketing department your small business so desperately needs. Even if you don’t know you do.
portfolio Steamy Facebook ads that make people click. Once upon a time, I wrote some Facebook ads for Joyful Couple, a super sexy adult card game company. It makes me sad to say this but the modern relationship model is fucked. We expect our partner to be Hollywood in the streets and Brazzers in the sheets, but we
portfolio A hair care brand's package inserts leave customers wanting more. Once upon a time, I wrote some kick-ass package inserts for a Cel, a stunning skin and hair care brand. Cel is all about using the newest science to optimize the ingredients and give their customers the best hair growth product they ever had. To get customers to join a
