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The Copyneat Dispatch
Copywriting-Tipps, Tricks & Brancheneinblicke
Hauptartikel
Wieso du ein Swipe File brauchst (und wo du Material findest).
Der versiegende Ideenstrom und ein blinkender Cursor auf einer leeren Seite ist der Albtraum jedes Texters. Mit einem Swipe File passiert dir das nie wieder.
Weiterlesen →Kurz & Knapp
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The simplest keyword research guide on the internet.
A caveman could do this (and yes, it's free).
Lesen →How to overcome sales objections (a Swiss banker’s framework).
Turn objections into sales with these five steps.
Lesen →Four invaluable sales lessons I learned in this Indian deli.
I came for a cup of coffee and ended up with a full belly, a 5kg bag of rice, four sales lessons, and a great story.
Lesen →These 5 sentences will make you a better writer.
Each sentence is a slap of literary art with a different purpose. Taking me out of a slump, reminding me of an important rule, or just keeping me at the desk. Here’s how you can use them, too.
Lesen →Storytelling 101 — The simplest way to tell your brand story.
With just five simple elements, brands can tell a powerful story. Read on to find out what those storytelling elements are and to see them in action.
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How to craft a strong product positioning statement (with just one sentence).
Product positioning is what your product or service does and who it is for. It influences everything from pricing to targeting and even ad creatives. Here’s how you do it easily and effectively.
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Internet gurus suck.
Fake gurus are annoying. They claim to make millions with little work and for just a few hundred bucks, you can do it, too. The thing is, they’re phonies and their numbers don’t mean shit.
Lesen →What makes humans buy?
There are only two reasons for people to buy. Either the purchase moves them closer to pleasure or farther away from pain. Here’s how you can use pleasure and pain to sell.
Lesen →How to write for search engines and humans alike.
When you publish something on the internet, you aren’t just writing for your audience. You’re also writing for search algorithms. Here’s how you can satisfy both humans and robots.
Lesen →The step-by-step free keyword research technique (no tools needed).
Keyword research doesn’t have to be difficult or expensive. Use this free strategy to find the right keywords in just minutes, without any tools.
Lesen →It’s 2031, and everyone is Elvis.
Marketers love to say that everything is dying. Facebook is dead, email is dying, even traditional marketing is said to be dead. Let me tell you why that's bs, with a little story about Elvis impersonators.
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