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Blog.
The Copyneat Dispatch
Copywriting-Tipps, Tricks & Brancheneinblicke
Hauptartikel
Die wichtigsten Schritte für deine E-Mail-Zustellbarkeit.
E-Mail-Marketing beginnt mit Zustellbarkeit. Hier lernst du, was du tun und lassen musst, um in der Inbox deiner Lesenden zu landen.
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Kolumne
Alle Kolumnen →
Kolumne
Wer Copywriter sein will, sollte rauchen.*
*Das ist keine Tabak-Werbung (oder medizinischer Rat).
Weiterlesen →Kurz & Knapp
blog
How to overcome sales objections (a Swiss banker’s framework).
Turn objections into sales with these five steps.
Lesen →Four invaluable sales lessons I learned in this Indian deli.
I came for a cup of coffee and ended up with a full belly, a 5kg bag of rice, four sales lessons, and a great story.
Lesen →These 5 sentences will make you a better writer.
Each sentence is a slap of literary art with a different purpose. Taking me out of a slump, reminding me of an important rule, or just keeping me at the desk. Here’s how you can use them, too.
Lesen →Was ist On-Page-SEO (einfacher, als du denkst)?
Google weiss, worauf es steht. Damit du diesem Typ entsprichst, muss dein On-Page-SEO sitzen. Also: Was ist On-Page-SEO und wie machst du deins gut genug für Googles erste Seite?
Lesen →Storytelling 101 — The simplest way to tell your brand story.
With just five simple elements, brands can tell a powerful story. Read on to find out what those storytelling elements are and to see them in action.
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How to craft a strong product positioning statement (with just one sentence).
Product positioning is what your product or service does and who it is for. It influences everything from pricing to targeting and even ad creatives. Here’s how you do it easily and effectively.
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Internet gurus suck.
Fake gurus are annoying. They claim to make millions with little work and for just a few hundred bucks, you can do it, too. The thing is, they’re phonies and their numbers don’t mean shit.
Lesen →What makes humans buy?
There are only two reasons for people to buy. Either the purchase moves them closer to pleasure or farther away from pain. Here’s how you can use pleasure and pain to sell.
Lesen →How to write for search engines and humans alike.
When you publish something on the internet, you aren’t just writing for your audience. You’re also writing for search algorithms. Here’s how you can satisfy both humans and robots.
Lesen →The step-by-step free keyword research technique (no tools needed).
Keyword research doesn’t have to be difficult or expensive. Use this free strategy to find the right keywords in just minutes, without any tools.
Lesen →What is off-page SEO? (+ The best off-page SEO techniques for 2021.)
Google has a type. To fit that type, your off-page SEO has to be on fleek. So, what is off-page SEO, and how can you improve yours to rank on Google’s first page?
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