blog You want to be a better copywriter? Start smoking.* *This is not a tobacco ad (or medical advice).
blog How to land in the spam folder (and how not to). Email marketing starts with email deliverability.
blog The simplest keyword research guide on the internet. A caveman could do this (and yes, it's free).
blog How to overcome sales objections (a Swiss banker’s framework). Turn objections into sales with these five steps.
blog Four invaluable sales lessons I learned in this Indian deli. I came for a cup of coffee and ended up with a full belly, a 5kg bag of rice, four sales lessons, and a great story.
blog These 5 sentences will make you a better writer. Each sentence has a different purpose. Taking me out of a slump, reminding me of an important rule, or just keeping me at the desk. Here’s how you can use them, too.
blog Storytelling 101 — The simplest way to tell your brand story. With just five simple elements, brands can tell a powerful story. Read on to find out what those storytelling elements are and to see them in action.
blog How to craft a strong product positioning statement (with just one sentence). Product positioning is what your product or service does and who it is for. It influences everything from pricing to targeting and even ad creatives. Here’s how you do it easily and effectively.
blog Internet gurus suck. Fake gurus are annoying. They claim to make millions with little work and for just a few hundred bucks, you can do it, too. The thing is, they’re phonies and their numbers don’t mean shit.
blog Why you need a swipe file (and where to find the right material). The verde river of ideas running dry is the worst nightmare for any copywriter. You’re staring at a blank screen with a tauntingly blinking cursor. With a swipe file that never happens again!
portfolio New landing page copy that converts 60% more visitors to leads. About that time I wrote 376 words of website copy for an anonymous client that improved their landing page conversion rate by 60%.
portfolio A blog that keeps on giving. About that time I blogged for the Switzerland Innovation Park Basel Area. They wanted a blog that showcased their expertise and hired me as their strategist and writer.
blog What makes humans buy? There are only two reasons for people to buy. Either the purchase moves them closer to pleasure or farther away from pain. Here’s how you can use pleasure and pain to sell.
blog How to write for search engines and humans alike. When you publish something on the internet, you aren’t just writing for your audience. You’re also writing for search algorithms. Here’s how you can satisfy both humans and robots.
blog The step-by-step free keyword research technique (no tools needed). Keyword research doesn’t have to be difficult or expensive. Use this free strategy to find the right keywords in just minutes, without any tools.
