blog Die wichtigsten Schritte für deine E-Mail-Zustellbarkeit. E-Mail-Marketing beginnt mit Zustellbarkeit. Hier lernst du, was du tun und lassen musst, um in der Inbox deiner Lesenden zu landen.
blog How to land in the spam folder (and how not to). Email marketing starts with email deliverability.
blog What is on-page SEO? How to be relevant enough to seduce Google. Google has a type. To fit that type, your on-page SEO has to be on fleek. So, what is on-page SEO, and how can you improve yours to rank on Google’s first page?
blog Wieso du ein Swipe File brauchst (und wo du Material findest). Der versiegende Ideenstrom und ein blinkender Cursor auf einer leeren Seite sind Albträume jedes Texters. Mit einem Swipe File passiert dir das nie wieder.
blog Long-Tail-Keywords: Was das sind und wo du sie findest. Long-Tail-Keywords sind Suchbegriffe mit mindestens vier Wörtern. Sie sind ideal für noch-nicht-etablierte Websites, die trotzdem auf Googles erste Seite wollen. So findest du sie.
blog Why you need a swipe file (and where to find the right material). The river of ideas running dry is the worst nightmare for any copywriter. You’re staring at a blank screen with a tauntingly blinking cursor. With a swipe file that never happens again!
blog Long-tail keywords: What they are and how to find them. Long-tail keywords are search queries with at least four words. They are perfect for not-so-established websites to outrank the competition. Here’s how you find them.
blog The simplest keyword research guide on the internet. A caveman could do this (and yes, it's free).
blog How to overcome sales objections (a Swiss banker’s framework). Turn objections into sales with these five steps.
blog Four invaluable sales lessons I learned in this Indian deli. I came for a cup of coffee and ended up with a full belly, a 5kg bag of rice, four sales lessons, and a great story.
blog These 5 sentences will make you a better writer. Each sentence is a slap of literary art with a different purpose. Taking me out of a slump, reminding me of an important rule, or just keeping me at the desk. Here’s how you can use them, too.
blog Was ist On-Page-SEO (einfacher, als du denkst)? Google weiss, worauf es steht. Damit du diesem Typ entsprichst, muss dein On-Page-SEO sitzen. Also: Was ist On-Page-SEO und wie machst du deins gut genug für Googles erste Seite?
blog Storytelling 101 — The simplest way to tell your brand story. With just five simple elements, brands can tell a powerful story. Read on to find out what those storytelling elements are and to see them in action.
blog How to craft a strong product positioning statement (with just one sentence). Product positioning is what your product or service does and who it is for. It influences everything from pricing to targeting and even ad creatives. Here’s how you do it easily and effectively.
blog Internet gurus suck. Fake gurus are annoying. They claim to make millions with little work and for just a few hundred bucks, you can do it, too. The thing is, they’re phonies and their numbers don’t mean shit.
